TECHNICAL SEO SERVICES BUILT FOR PERFORMANCE

Technical SEO focuses on how search engines access, crawl and index your website, covering elements like site speed, structured data, sitemaps and server configurations. On-page SEO, on the other hand, is about what appears on the page itself – content, keyword use, headings, internal links and meta data. Both are essential, but technical SEO is the foundation that allows everything else to perform.

It can be, particularly on larger or more complex websites, but that’s exactly where a technical SEO consultancy like boxChilli comes in. From working with code and server configurations to understanding how search engines crawl, index and interpret websites, technical SEO requires a specific skill set. Our team simplifies the process, using the right tools and experience to uncover high-impact issues and resolve them in a way that drives lasting results.

Without solid technical SEO, even your best content can go unnoticed. You need to ensure search engines have access to crawl and understand your site efficiently, but things like slow load speeds, broken links, messy architecture or indexing issues can get in the way. These problems don’t just hurt visibility, they frustrate users and weaken conversions.

Most technical issues happen over time – through site updates, plugin conflicts, poor migrations or just a lack of regular maintenance and support. They can also stem from deeper structural problems like bloated code, inconsistent templates or JavaScript rendering errors. Left unresolved, these errors quietly stack up, making it harder to comply with search engine guidelines, ultimately limiting your ability to attract organic traffic.

We do, but more often, it forms part of a wider SEO strategy. Technical SEO is foundational, and when paired with smart content, UX and search-first strategy, that’s when you see real momentum. If you’re just looking to solve specific issues or need support for one-off technical SEO recommendations, we can tailor a package that suits.

We take a consultative, experience-led approach that goes far beyond templates or tick-box audits. From deep-dive enterprise audits to advanced JavaScript rendering analysis, we uncover and resolve the real issues limiting website performance. Instead of handing over a list of generic recommendations, we take ownership of the fixes ourselves or work directly with your developers to implement them. Every action is prioritised based on commercial impact, ensuring time and resources go where they matter most.

Absolutely. We see technical SEO as a collaborative process, not a siloed task. Whether you’re part of an in-house team looking for specialist input or developers needing clear, actionable guidance, we work alongside you to get things done properly. From adapting to your existing tools and workflows to providing annotated task briefs and joining implementation calls, we make sure every fix is accurate, seamless and aligned with your wider goals.

Yes, and we strongly recommend it. Site launches, redesigns and platform migrations are common flashpoints for traffic loss, indexation problems and broken user journeys. We support pre- and post-launch technical audits, map redirects, ensure crawlability, preserve rankings and address anything that could impact performance. We’re often brought in specifically for these projects because we know how to keep things running smoothly.

Before we optimise content or build links, we make sure your site’s technical foundation is solid. That’s why our process begins with an in-depth audit of your site’s infrastructure, from crawl paths to code quality. We use that insight to shape a roadmap of technical priorities that support your wider SEO strategy, ensuring every fix pushes you closer to long-term growth.

Not every technical issue needs fixing right away. We score each issue based on impact, urgency and effort, then work through them in a way that delivers the biggest gains, fastest. Our technical SEO consultants explain what matters most and why, whether that’s improving crawlability, eliminating duplicate content or speeding up load times. Our goal is to focus on what drives performance and gets your site moving in the right direction.

We believe you should always understand what’s being done and why. We break down technical issues in a way that’s easy to understand, using plain English, real-world examples and clear actions. Instead of overwhelming you with raw audits or jargon, we take the time to explain what needs fixing, why it matters, and how each change supports your website’s online success.

We focus on building technically clean, scalable WordPress websites that align with search engine guidelines and not chasing loopholes or trends. From structured data to crawl efficiency, our fixes are rooted in long-term best practices. We also stay ahead of emerging technologies, including how AI and LLMs process websites, so your technical foundations stay strong even as search engine algorithms evolve.