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On Thursday 24 September 2026, boxChilli will be exhibiting at the B2BX Reading Business Expo, held at Green Park Conference Centre from 10am to 2pm. You’ll find our team on Stand 51 throughout the day.
As we continue to work with more businesses outside of our home county, Hampshire, Reading feels like a natural next step for us. It gives us the chance to meet more business owners and marketing leaders face-to-face, understand what they’re seeing in their own businesses and talk through where digital marketing is changing.
What We’re Consistently Hearing From Businesses Right Now
A lot of the conversations I’m having with businesses at the moment are around the same themes, but one seems to stand out… AI.
Businesses want to understand how people are using tools like ChatGPT and AI Overviews to find products, services and suppliers, what that means for Google, how they need to adapt and just how to make sense of such a rapidly changing topic.
But it’s not just about AI.
We’re also hearing the usual questions around whether websites are doing enough, how to improve SEO, how to get more from PPC and, of course, the most important one: how do I generate more enquiries and sales?
That’s exactly the kind of thing we’ll be talking to attendees about – how to make sure your website is actually helping to generate business growth, how your SEO needs to adapt as search changes, what companies can do to improve their visibility in AI-driven search results, and how PPC still plays an important role in getting in front of the right people at the right time.
Ultimately, it comes back to making sure all of those channels are working together and supporting the same goal, rather than being treated as separate pieces of marketing.
Come and Find Us on Stand 51
If you’re attending B2BX Reading on Thursday 24 September, come and say hello to myself and the team at Stand 51. Whether you want to talk about websites, SEO, AI search, PPC, or your wider digital strategy, we’ll be there to chat through what you’re doing now, what’s changing and where there may be opportunities to improve.
