How we created a refined, international website for a cave hotel in the Greek islands

A Modern WordPress Website for Iconic Santorini

Iconic Santorini is a boutique cave hotel perched on the cliffs of Imerovigli, overlooking the Aegean Sea. Known for its breathtaking views, calm atmosphere and elegant simplicity, the hotel welcomes guests from around the world who seek an authentic and luxurious retreat.

boxChilli was appointed to design and build the front end of the new WordPress website. The goal was to create a platform that feels as tranquil and refined as the hotel itself while performing seamlessly for international visitors across all devices.

DESIGNED TO INSPIRE GLOBAL TRAVELLERS & LUXURY GUESTS
DEVELOPED USING OUR OWN PROPRIETARY SDK
BUILT ON WORDPRESS TO DELIVER A SEAMLESS WORLDWIDE EXPERIENCE

Overview

Capturing the calm and character of a European icon

The existing website for Iconic Santorini no longer reflected the property’s charm or the level of experience guests could expect. It needed a refreshed design that translated the hotel’s sense of peace, attention to detail and world-class service into a contemporary digital format.

We created a fully responsive front end that balances simplicity and sophistication. Visitors can explore the hotel’s suites, amenities and experiences with ease, discovering the island’s beauty through rich photography and clean navigation. The design draws on natural tones, spacious layouts and carefully chosen typography to mirror the calm atmosphere of the resort.

Key Results

LUXURY HOSPITALITY. GLOBAL AUDIENCE. DIGITAL EXCELLENCE.

Since completing the front-end build for Iconic Santorini, we delivered:

FULLY RESPONSIVE, MOBILE-FIRST FRONT-END EXPERIENCE
OPTIMISED PERFORMANCE FOR INTERNATIONAL TRAFFIC AND MULTI-MARKET USERS
MODULAR STRUCTURE POWERED BY OUR IN-HOUSE SDK FOR LONG-TERM SCALABILITY
SEO-READY FOUNDATION BUILT TO SUPPORT GLOBAL VISIBILITY
CONSISTENT DESIGN AND QUALITY STANDARDS ACROSS OUR INTERNATIONAL HOTEL PROJECTS

How boxChilli Helped

Front-end design shaped by the luxury travel experience

To deliver a platform worthy of the Iconic Santorini brand, we began by studying how international guests discover and interact with boutique hotels online. This helped us design a structure that feels natural, intuitive and true to the property’s atmosphere.

Built on WordPress using boxChilli’s proprietary SDK, the site combines technical strength with creative freedom. Our developers used PHP, HTML, SCSS and JavaScript to create a lightweight, visually rich interface that performs beautifully across markets.

Large-format photography highlights the hotel’s caldera views, while flexible page modules make it simple to update content and imagery. Accessibility and international SEO best practices were integrated from the start, ensuring a seamless experience for users around the world.

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THINKING OF GETTING A NEW WEBSITE?

If you’re facing similar problems and need a new website, get in touch with boxChilli’s team of experts who can add extra spice to your next one.

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How we created a refined, international website for a cave hotel in the Greek islands

A Modern WordPress Website for Iconic Santorini

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