SEO WEBSITE MIGRATIONS THAT SAFEGUARD YOUR SEARCH SUCCESS

Website migrations are often driven by important business decisions like growth, rebranding or restructuring, but they carry serious risks if not handled with technical care. Our team specialises in SEO-led migrations that protect rankings, traffic and crawlability across every stage of the process to ensure a smooth transition. With a structured methodology and hundreds of successful migrations delivered, we’ve proven that performance doesn’t have to suffer when your site evolves.

Altering your site’s information architecture or URL structure can directly impact how search engines interpret and value your content. We plan every change with care, ensuring your internal linking, sitemap structure and indexation logic support long-term organic visibility across all your key commercial areas. Through proactive strategy and cross-team alignment, we reduce the risk of visibility loss and create scalable foundations for future growth.

Migrating to a new CMS or eCommerce platform opens the door to faster performance, improved UX and better data collection, but only if done with SEO at the core. From JavaScript rendering to crawl depth management, our team handles the complexity behind the scenes so your website’s performance doesn’t take a hit. We have experience migrating sites from platforms like Shopify, Magento, and custom builds to WordPress, ensuring every replatform is both search-friendly and fully functional

Consolidating websites due to brand alignment, acquisitions or subdomain strategy can cause serious damage to your SEO equity without the right planning. Our experts audit every property involved, preserve backlink strength, and implement accurate redirect mapping to retain authority during the merge. If you need to migrate websites as part of your digital roadmap, we’ll make sure no SEO value is lost along the way.

Your high-ranking content has built trust with users and search engines alike through internal structure, keyword relevance and engagement signals. We apply best practice across structured data, metadata preservation, schema markup and URL mapping to safeguard your search engine rankings during the move. This approach reduces volatility and gives your new site the strongest possible starting point once it goes live.

Broken redirects, orphaned pages, or missing canonical tags can all lead to lost traffic and a frustrating user experience if left unchecked. Our technical SEO team audits everything in advance and monitors post-launch signals using tools like Google Analytics and Google Tag Manager to catch problems early. We also provide fallback plans for fast resolution, giving you peace of mind from planning to post-launch.

We approach every website migration with a full-service mindset, ensuring every step is aligned with your goals, timelines and resource availability. You’ll have access to our expert migration team, SEO strategists, developers and project leads to keep things efficient, clear and secure from start to finish. All migrations are tested on a staging website first to minimise disruption and ensure accuracy before the final switch.

boxChilli, a website migration service that has a proven track record in managing complex, SEO-critical migrations across industries including law, education, hospitality and eCommerce. Our methodology is refined through years of technical delivery, platform transitions and evolving industry standards, with each project tailored to your unique business logic. If you want to minimise website downtime and protect valuable website data, you’ll be in safe hands with our experienced UK-based team.