Solicitor & Law Firm PPC Agency

Paid search is one of the most effective ways for law firms to capture demand when prospective clients are actively looking for legal support, but only when campaigns are built around the right matters, locations and commercial priorities. With high CPCs across many legal searches, broad targeting or weak conversion tracking can quickly absorb budget without producing suitable enquiries, consultations or new instructions.

Our PPC strategies are designed to help law firms generate more qualified enquiries through Google Ads and Microsoft Ads by targeting high-intent searches around specific practice areas, legal issues and locations. From commercial litigation and employment law to family, property and private client services, campaigns are structured with careful budget control, refined bidding and landing pages aligned to the client journey. With accurate tracking that connects spend to real enquiries and instructions, paid search becomes a more reliable and scalable source of new business rather than an unpredictable cost.

We manage Google Ads across Search, Display, Performance Max, remarketing and local placements, shaping campaigns around your services, locations and commercial priorities. For firms with a strong regional presence, this can include Google Maps and location-led activity to increase visibility around individual offices, while remarketing keeps your firm visible during longer decision journeys. With accurate call and form tracking, controlled budgets and ongoing optimisation, we focus spend on the activity most likely to generate qualified enquiries, consultations and new instructions.

Microsoft Ads gives law firms access to a search audience that can be particularly valuable for reaching corporate users, senior decision-makers and desktop-heavy professionals who may be less visible through Google alone. For firms targeting commercial services, business law and higher-value instructions, this creates an additional opportunity to reach relevant prospects while often facing less competition across key search terms.

Our team builds and manages Microsoft Ads campaigns around the practice areas, locations and client types your firm wants to grow. By extending high-intent paid search activity beyond Google and maintaining close control over targeting, budgets and conversion tracking, we help capture additional demand, strengthen overall search coverage and generate qualified enquiries without simply increasing spend.

Paid social advertising helps law firms reach prospective clients before they are actively searching, making it particularly useful for building awareness, strengthening fee earner authority and supporting longer decision journeys. LinkedIn can help commercial teams reach business owners, HR leaders and senior decision-makers, while Meta and other social platforms can support private client services, recruitment and remarketing by keeping your firm visible as people research their options.

Campaigns are delivered across LinkedIn, Meta and other relevant platforms, with creative, targeting and budgets shaped around the audiences and practice areas your firm wants to grow. Activity can support everything from thought leadership and service promotion to recruitment campaigns and retargeting website visitors, helping paid social contribute to stronger brand recognition, qualified enquiries and new instructions rather than engagement alone.

Advertising on Facebook and Instagram can help law firms stay visible during longer decision journeys, particularly where prospective clients are researching sensitive issues, comparing firms or may not be ready to make contact straight away. Without the right audience structure, creative and follow-up strategy, spend can quickly be directed towards broad engagement that never develops into a meaningful enquiry.

For law firms, Meta campaigns can support private client services, recruitment, remarketing and broader brand awareness across key locations and practice areas. Audiences can be shaped around geography, website behaviour and previous engagement, while creative is aligned with clear goals such as consultation requests, service awareness or re-engaging visitors who have already shown intent. Through ongoing testing, refinement and accurate tracking, we help turn Facebook and Instagram into commercially useful channels that support qualified enquiries and long-term client acquisition.

For many law firms, LinkedIn is a valuable channel for reaching corporate decision-makers, business owners, HR leaders, finance teams and other professionals involved in choosing external legal support. In areas such as commercial law, employment, real estate, dispute resolution and regulatory advice, the decision to instruct is often considered over time, which means credibility, expertise and visibility can influence which firms make the shortlist long before a formal enquiry is made.

LinkedIn advertising allows campaigns to reach relevant audiences based on role, seniority, company size, sector and professional interests, helping firms focus spend on the people most likely to influence or commission legal services. Activity can support lead generation, thought leadership, fee earner visibility and remarketing, with campaigns measured against enquiry quality and commercial value rather than clicks alone. Used strategically, LinkedIn becomes a strong channel for building relationships with higher-value business audiences and supporting a more consistent pipeline of commercial instructions.

Our paid media audits for law firms identify what is limiting performance, from expensive keywords and weak search intent to inefficient bidding, poor lead tracking and campaigns that generate volume without the right quality of enquiry. We review account structure, conversion funnels, tracking setup, landing page performance and alignment with relevant SRA advertising and transparency requirements, so the audit reflects both commercial performance and the regulatory environment firms operate within.

You receive clear, practical insight into where budget is being wasted, where stronger opportunities exist and what needs to change to improve performance. This helps your firm reduce unnecessary spend, improve enquiry quality and gain a clearer view of how paid media contributes to consultations, new instructions and growth across priority practice areas.

boxChilli’s in-house paid media specialists provide strategic consultancy to make sure your advertising investment supports the wider commercial priorities of your firm, from growing specific practice areas and improving enquiry quality to increasing visibility across key office locations and reducing reliance on referrals or third-party lead sources. Rather than focusing only on campaign delivery, we review channel mix, audience strategy, budget allocation, conversion tracking and performance by service area, helping paid media contribute more clearly to consultations, new instructions and fee earner growth.

Whether we’re reviewing an existing account or shaping a new growth plan, our role is to provide clear direction, challenge assumptions and identify where budget can work harder. The result is a paid media strategy built around your firm’s services, client types, locations and commercial goals, with the flexibility to support both high-volume private client work and longer, higher-value commercial decision journeys.