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HOW A SEARCH-FIRST STRATEGY DROVE GROWTH FOR CLIPPER MARINE

£40M IN LEADS THROUGH INTERNATIONAL SEARCH

Clipper Marine, a leading yacht brokerage operating across the UK and Europe, partnered with boxChilli to increase visibility, drive more high-quality leads and compete internationally in a growing marine marketplace.

Through a data-led digital strategy, we improved organic rankings for key international search terms, removed technical barriers and unlocked new audiences through high-intent content. The result? Over £40 million worth of enquiries in a single year, 5.5 million Google impressions, and consistent top rankings across UK and European search markets..

#1 POSITIONS FOR HIGH-VALUE INTERNATIONAL KEYWORDS
£40M+ VALUE OF LEADS GENERATED
5.5M GOOGLE IMPRESSIONS IN 2023

Overview

NAVIGATING COMPETITION WITH A SEARCH-LED STRATEGY THAT DELIVERS RESULTS

As one of Europe’s largest boat brokerages, Clipper Marine needed a digital strategy that could keep up with demand. They had listings for premium sailing and motor yachts, but their visibility in Google was underperforming, especially internationally.

The challenge? Attract high-intent searchers from across the UK and Europe, generate qualified leads on specific boat models, and support sales teams in a competitive, seasonal market. With rising ad costs and changing buyer behaviour, performance needed to be strong, sustainable and smart.

Key Results

REVENUE-FUELLED SEARCH SUCCESS

By partnering with boxChilli, Clipper Marine saw…

£40M+ VALUE OF QUALIFIED ENQUIRIES GENERATED IN 12 MONTHS
#1 RANKINGS FOR COMPETITIVE INTERNATIONAL BOATING KEYWORDS
5.5M IMPRESSIONS ACROSS GOOGLE PROPERTIES IN 2023
RECORD-BREAKING MONTHLY PERFORMANCE
12,000+ NEW ORGANIC KEYWORDS RANKING IN GOOGLE

How boxChilli Helped

DATA-DRIVEN SEO AND PAID SEARCH, BUILT FOR SCALE AND SALES

Starting in 2021, boxChilli took on the challenge of increasing Clipper Marine’s website enquiries on a national and international scale. Through a strategic combination of SEO and PPC, and launching new websites in 2022 and 2023, 2024 resulted in hundreds of qualified enquiries in a challenging period for the maritime industry.

Our international SEO strategy consisted of getting high volume, national search terms into the top positions within SERPs so that those new to boating or are simply unsure on what type of boat they want to purchase, Clipper Marine would get maximum organic visibility.

The PPC side of things focused on using new Performance Max campaigns, where Google uses machine learning to analyse data across multiple properties, allowing it to optimise the campaigns in real-time for better performance and a higher ROI. By strategically placing ads across the UK and Europe, this resulted in people with a genuine interest in specific models of boats landing directly on Clipper Marine’s websites.

What We Achieved

A STRONG FOUNDATION FOR CONTINUED INTERNATIONAL GROWTH

LEAD VALUE

Generated enquiries totalling £40M+ in boat sales within 12 months
SEARCH VISIBILITY

12,000+ new organic keyword rankings and #1 positions for international search terms
INTERNATIONAL IMPACT

Increased visibility and traffic from across the UK, Spain, Germany, and wider Europe

Become Our Next Success Story

WANT RESULTS LIKE THIS FOR YOUR BUSINESS?

If you’re facing similar problems and need results, get in touch with boxChilli’s team of experts who can add extra spice to your online presence.

KICK START YOUR BUSINESS

HOW A SEARCH-FIRST STRATEGY DROVE GROWTH FOR CLIPPER MARINE

£40M IN LEADS THROUGH INTERNATIONAL SEARCH

Results Driven ​SEO, PPC, Web Design

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