ECOMMERCE PPC AGENCY THAT DRIVES PROFIT

While ‘standard’ PPC often focuses on lead generation or brand visibility, eCommerce PPC campaigns are built specifically to drive product sales through platforms like Google Ads and Microsoft Ads. They involve structured data feeds, product-level bidding, and campaign frameworks tailored to margins and buyer behaviour, with success measured in conversions and return on ad spend rather than just clicks or impressions.

Full eCommerce PPC management includes campaign setup, audience segmentation, keyword mapping, bid strategy, feed optimisation, and ongoing performance tuning. We take into account product availability, stock levels, customer intent signals, and platform changes to make sure your paid strategy is always aligned with demand, spend efficiency and commercial outcomes.

Deciding between Google Shopping campaigns and traditional Search campaigns depends on your product range, competitive landscape, and sales funnel. Google Shopping ads offer strong visual discovery and are ideal for catalogue-driven retailers, while Search can help capture high-intent traffic for branded terms, specific queries or niche categories. The most effective strategies often combine both to meet customers across the journey.

Yes, we manage eCommerce campaigns across both platforms, which allows us to reach a broader target audience and uncover cost-effective growth opportunities. While Google handles higher volume, Microsoft Ads can perform well for certain verticals and demographics, especially in sectors where purchase decisions involve more considered research or older buyer profiles.

Every client has a named contact who becomes part of your extended team, working closely with our specialists across paid search, web, CRO and analytics. Your account manager is responsible for tracking performance, reviewing campaign structure, updating creative and ad content, and ensuring communication is smooth and commercially focused at every stage.

We support clients across WooCommerce, Shopify, Magento and other major platforms, tailoring our PPC advertising strategy to your store’s architecture and product catalogue. Our experience with a range of platforms means we’re well equipped to deliver results whether you’re working with simple product structures or complex configurable inventories.

You don’t need to be spending huge amounts to benefit from expert support. We work with eCommerce businesses of varying sizes, from fast-growing startups to large multichannel retailers. What matters is that your marketing spend is aligned to your goals and that your strategy focuses on efficiency, customer value and long-term scalability.

We frequently collaborate with internal teams and external partners to ensure your PPC integrates smoothly into your wider digital efforts. Whether we’re aligning campaign landing pages with SEO priorities or working with developers to improve load speeds and UX, our focus is always on strengthening your visibility in search results and improving the customer journey from first click to checkout.

Our PPC campaign strategies begin with your business objectives, product offering, customer behaviour and margins. From there, we conduct keyword research, analyse competitor activity and map campaigns to specific buying journeys using intent signals and segmentation. Every ad group, bid strategy and feed update is created to maximise commercial performance and scale profitably over time.

Our PPC team regularly tests new formats, attends partner training and reviews beta features across platforms. From evolving Smart Bidding models to the rise of video ads and AI-powered campaign types, we keep our knowledge sharp so we can adjust your campaigns proactively and keep performance ahead of the curve.

While we are known as an eCommerce PPC agency, many of our clients benefit from fully integrated digital marketing campaigns that include Paid Social, Display and cross-channel strategies. Combining these channels allows us to support retargeting, brand awareness and full-funnel visibility, which in turn improves overall performance and reduces over-reliance on any single touchpoint.

By tracking shifts in behaviour across multiple PPC platforms, reviewing campaign analytics and understanding the real-world factors affecting purchase decisions, we’re able to keep campaigns relevant and responsive. We constantly refine targeting, messaging and bidding to ensure your ads are connecting with potential customers based on actual intent and not just assumptions.