INTERNATIONAL SEO AGENCY FOR GLOBAL GROWTH

International SEO is about helping search engines serve the right version of your site to the right audience, based on their location and language. It ensures your brand is discoverable in every market you operate in, and that your content speaks directly to your target audience in a way that feels local, not translated. When done properly, global SEO services builds long-term online visibility, trust and commercial performance across borders.

While the core principles are similar, international SEO deals with multiple countries, languages and search behaviours. It introduces extra layers like hreflang, geo-targeting, domain structuring and localised content creation. Traditional SEO might focus on one language and region, but international SEO considers how users search differently around the world and how to adapt your site to meet those needs.

Google still leads in most regions, but it’s no longer the only place people search. Markets like China, and South Korea rely on platforms like Baidu and Naver, each with its own rules, ranking factors and user behaviours. Beyond that, the rise of AI-powered search tools like ChatGPT, Perplexity and Google’s own AI Overviews is changing how information is discovered. An international SEO agency now needs to consider where your audience searches, how results are being surfaced, and what structured, credible content looks like in both search engines and generative environments.

Translation is only one piece of the puzzle, because people don’t always search in textbook language. They use local phrases, cultural references and buying behaviours that don’t translate directly, which means localisation ensures your content reflects the way people actually search and shop. It’s how we help brands feel relevant to new audiences, not just present.

All strategy, technical SEO and content direction are delivered in-house by our team (nothing is outsourced!). This gives you a joined-up international SEO strategy that’s technically sound, culturally relevant and commercially focused.

Yes, and we often recommend it to achieve your business goals. Paid media gives you faster visibility in new local markets, while continued SEO efforts builds the foundation for sustainable growth. We connect the two so they feed into each other, giving you shared insights, improved efficiency and stronger performance across the entire user journey.

We’ve helped global clients manage multilingual websites, restructure domains to support international growth and create international content strategues. From setting up hreflang correctly to building scalable content strategies across regions, we’ve delivered performance for brands operating in across Europe, North America, South America and Africa.

The price of international SEO services can vary on your goals, platform and current performance. A website already set up for multilingual use will need a different approach from one starting from scratch. After a discovery call and technical review, we’ll outline a clear roadmap with costs, deliverables and KPIs that reflect your priorities and timeline.

We begin with your commercial objectives, then audit your technical setup, content and current search visibility. Once we understand your goals and target countries, we create a strategy that balances structure, content and localisation, and is built on international SEO best practices. It’s built to scale, designed around how your users search, and tailored to deliver meaningful results in every market you target.

At boxChilli, we create content that’s written for real people, not just for algorithms. That means using regional keyword data, gathering local market trends and aligning tone and message to regional expectations. Everything is guided by search behaviour and commercial priorities, so your content ranks well and resonates with users in every language.

Technical SEO underpins everything in all aspects of SEO. From hreflang setup and domain configuration to crawl management and website speed, technical SEO ensures your international setup is understood by search engines and users alike. We build clean, scalable frameworks that avoid duplication, reduce confusion and support strong visibility across multiple markets.

International SEO should be part of your broader growth plan. We align our work with your content, paid media, development and brand strategy to make sure everything’s moving in the same direction. Whether you’re entering one market or ten, we create joined-up digital strategies that deliver results at scale without losing focus on what matters.