Many brands invest in paid social services without fully aligning campaigns to customer intent. The result? Low engagement, wasted spend and inconsistent performance. Whether it’s weak creative, poor platform choice or missing funnel strategy, the real issue is usually a lack of joined-up thinking between business goals, audience behaviour and platform capabilities.
At boxChilli, we treat paid social as a growth engine. That means building campaigns around your commercial goals, mapping creative and messaging to where your audience is in the funnel, and using each platform for what it does best. Whether it’s scaling a B2C brand with Meta, building B2B lead pipelines through LinkedIn, or tapping into Gen Z discovery habits on TikTok, we tailor our strategy around the real-world context in which your audience exists.
We’ve helped businesses navigate platform changes, privacy updates and shifting consumer habits not by chasing trends, but by staying close to what actually works. So whether you need to reach new audiences, re-engage existing customers or tighten up your funnel, we’ll build a paid social strategy that drives brand awareness, works across a range of advertising platforms and converts potential customers.