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GROWTH-FOCUSED PAID MEDIA & PPC AUDITS

PAID MEDIA AUDITS THAT DRIVE YOU FORWARD

SEE WHERE YOU’RE LOSING VALUE & RECLAIM MISSED OPPORTUNITIES

PPC & PAID MEDIA AUDITS BUILT FOR COMMERCIAL CLARITY

Understanding your advertising performance starts with knowing where your spend is going and why. Our paid media auditing service digs deeper than the surface-level metrics, helping you identify underperforming campaigns, resolve tracking issues, and spot missed opportunities across Google Ads, Microsoft Ads, Meta, TikTok, and LinkedIn.

At boxChilli, we combine platform expertise with strategic thinking to build paid social and PPC audits that are clear, actionable, and tailored to your goals. We assess everything from targeting and creative impact to audience behaviour and conversion data, giving you the confidence to cut wasted spend and focus on what paid media channels drive real growth.

  • REDUCE WASTED SPEND

  • BUILD STRONGER PAID MEDIA CAMPAIGNS

  • MAKE SMARTER, DATA-LED DECISIONS

  • IMPROVE PAID MEDIA PERFORMANCE

  • WANT TO MAKE THE MOST OF YOUR PAID MEDIA EFFORTS?

TODAY'S SPECIAL

BOOK A FREE PAID MEDIA STRATEGY CALL

A CLEAR STRATEGY IS THE DIFFERENCE BETWEEN GUESSWORK AND GROWTH

Our in-depth paid media audits give you more than a snapshot of performance. We review every aspect of your paid setup across platforms like Google Ads, Microsoft Ads, Meta, TikTok and LinkedIn, assessing campaign structure, conversion tracking, audience segmentation and bidding strategies. From broken tracking and underperforming creatives to budget allocation, we uncover the actionable insights as to why your paid media advertising campaigns aren’t performing as they should.

What sets us apart is how we present those insights. Every one of our paid advertising audits includes a clear, prioritised action plan shaped by your business goals, platform mix and internal capabilities. Whether you’re running one campaign or twenty, we focus on what will have the greatest impact first, making it easier to address weaknesses and unlock growth without unnecessary complexity.

We also build custom dashboards using tools like Looker Studio, giving you a joined-up view of performance across PPC and paid social. From ROAS and assisted conversions to creative engagement and audience trends, we turn siloed data into clear insight that helps you plan smarter, scale faster and get more from every click.

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Our Paid Media Auditing Services

  • Google & Microsoft Ads Audit

    Deep analysis of your account structure, from campaign hierarchy and ad groups to keyword targeting and bidding logic. We assess performance signals across your Google, Microsoft and paid media accounts to uncover missed opportunities, inefficient spend and gaps in conversion tracking.

  • Meta & LinkedIn Ads Audit

    Cross-platform audits explore audience targeting, creative performance and social media ads delivery across each stage of the funnel. By aligning assets with business goals, we reveal how your current strategy stacks up and where your advertising spend on Facebook, Instagram and LinkedIn could be delivering more.

  • Conversion Tracking & Attribution Review

    We audit tracking tools, tag setups and attribution models to ensure every platform tells the same story. Whether it’s broken pixels or mismatched UTM tags, accurate data lays the foundation for more profitable PPC campaigns and better-informed decision-making.

  • Creative & Ad Format Performance Analysis

    By reviewing ad formats, placements and visual engagement, we help refine messaging and optimise performance. Our insight-led approach allows you to improve performance by matching creative output with user expectations and platform dynamics.

  • Custom Reporting & Dashboard Design

    Clear reporting supports confident action. We build fully tailored dashboards that track KPIs across platforms and teams, giving you the clarity to improve efficiency, monitor trends and prioritise your efforts without getting lost in irrelevant metrics.

  • Landing Page & User Journey Review

    A strong campaign needs more than the right ad. We evaluate landing page effectiveness, conversion journeys and user behaviour to ensure your paid strategies are connected end to end, driving better outcomes from first click to final action.

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BOOK A DISCOVERY CALL

Arrange a discovery call with one of our Directors to see how boxChilli can revolutionise your online presence and make you stand out from the crowd.

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REAL REVIEWS, FROM REAL CLIENTS

FREQUENTLY ASKED QUESTIONS

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Q. What’s included in a paid media audit?

A.

A paid media audit gives you a full performance review of your accounts across platforms like Google Ads, Microsoft Ads, Meta, LinkedIn, and TikTok. We assess spend efficiency, campaign structure, creative performance, audience targeting, tracking accuracy and conversion attribution, giving you clear recommendations backed by real-world insight..

Q. How long does the paid media audit process take?

A.

Most paid media audits are completed within a couple of days to 4 weeks, depending on the number of platforms and the complexity of your setup. Simple single-channel audits can often be turned around in under a week, while larger multi-channel accounts or those needing detailed tracking validation may take longer to ensure accuracy and clear, actionable insight.

Q. How do I know if my paid media performance needs auditing?

A.

If your results have plateaued, your account feels messy, or you’re not sure what’s driving performance, it’s time for an audit. Whether you’re managing ads in-house or working with an agency, a fresh pair of eyes helps surface overlooked opportunities, tighten up spend and remove performance blockers.

Q. Do I need to be running large campaigns for this to be useful?

A.

Not at all. Whether you’re spending £500 or £50,000 per month, a PPC audit helps identify inefficiencies and improve ROI. Smaller accounts often benefit the most from smart structuring and sharper focus, especially if you don’t have time to test every setting or monitor changes in detail.

Q. Can I just get the audit, or do I need to sign up for ongoing support?

A.

You can absolutely use us for a standalone audit. Some clients come to us for a one-off review, while many others choose to partner with us for ongoing campaign management, tracking support and reporting. Either way, the audit gives you clarity, direction and confidence to move forward.

Q. What platforms do you cover in your audits?

A.

We audit all major paid advertising platforms including Google Ads, Microsoft Ads, Meta Ads, TikTok and LinkedIn. If you’re running advertising campaigns elsewhere or testing new channels, we can also review emerging platforms or tie your data into a centralised performance framework.

Q. How do you present audit findings?

A.

All findings are presented in plain English, with a prioritised list of opportunities and risks tailored to your goals. We combine written summaries and live dashboard access so your team can understand what’s happening, why it matters and what to do next.

Q. What makes your approach different to automated tools or free audits?

A.

Unlike automated reports or plug-in tools, our paid social and PPC audits are grounded in human analysis, real campaign experience and business context. We dig into the data, flag things that tools miss, and turn complex performance issues into clear actions that help you improve, not just identify.

Q. Can you create custom dashboards for ongoing PPC reporting?

A.

Yes. We build tailored dashboards in Looker Studio giving you live access to the KPIs that matter most. From campaign-level results to cross-platform attribution, we make it easy for your team to track performance without drowning in metrics.

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