LINKEDIN ADS AGENCY FOR B2B GROWTH

LinkedIn Ads are designed for precision in professional targeting. While platforms like Google or Meta reach users based on search behaviour or personal interests, LinkedIn focuses on business data. You can target by job title, seniority, company, industry, skills, or even group membership, making it ideal for B2B campaigns that need to reach decision-makers directly.

Yes, especially if you’re looking to generate leads from specific industries or buyer roles. The platform allows even smaller B2B brands to punch above their weight by focusing budget on tightly defined audiences. With the right strategy and creative, it becomes a powerful and cost-efficient way to build a qualified pipeline without the high wastage often found on broader platforms.

LinkedIn typically has higher CPCs than Google or Microsoft, but the trade-off is relevance. You’re paying to speak to exactly the right people, which often leads to stronger lead quality and better sales alignment. Costs vary based on industry and targeting, but we structure campaigns to protect your budget, optimise early, and deliver tangible ROI from the start.

Yes, you’ll have complete access from day one. Transparency is key to how we work as a social media marketing agency, and that includes giving you full visibility of every ad, audience, and result. You’ll always know what’s running, how it’s performing, and where your spend is going, with ongoing input from our UK-based team of paid social specialists.

Absolutely. All ad copy, creative, and campaign ideas are shared with you for approval before anything is launched. We also guide you through best practices for what works on LinkedIn, so you feel confident every asset reflects your brand and speaks to your ideal audience.

Not at all. We regularly work with brands that have little or no existing LinkedIn presence. Our team creates everything needed for your campaign, from visuals to messaging, ensuring it’s optimised for LinkedIn’s environment and resonates with your target audience. If you do have content, we’ll build on it. If not, we’ll create a high-performing foundation.

Our LinkedIn Ads strategies are never built in isolation. From the outset, we map activity to your broader commercial goals – whether that’s driving MQLs, fuelling account-based marketing, or supporting an event or product launch. Everything is planned around your sales funnel, with reporting and targeting tailored to support your wider strategy.

LinkedIn users engage most with ads that offer value, not just promotion. We focus on clean visuals, sharp copy, and clear calls to action that speak directly to professional challenges. Content that shares insight, demonstrates expertise or showcases proof works best, especially when paired with strong hooks like guides, lead magnets, or testimonials.

Our LinkedIn marketing agency team monitors platform changes closely and works directly within LinkedIn Campaign Manager.. From new ad campaigns and targeting updates to algorithm shifts, we stay on top of every development so your campaigns continue to perform as the platform evolves. You get forward-thinking holistic approach, not just a set-and-forget ad setup.