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Put in the simplest terms possible, a website’s search engine rankings are massively influenced and affected by quality content and backlinks posted. For an SEO campaign to prove successful, it is essential to afford the matter of fresh, informative content a huge degree of thought at all times, never falling into the damaging habit of simply rephrasing content in hope of favour from the likes of Google and others. Needless to say, readers and site followers will be more than happy to offer links to the page of the business or organization in question, assuming they are suitably impressed with the content therein. With regard to the SEO campaign, these natural backlinks hold a great deal more weight than forced backlinks, including those placed in certain directories and so on.
The major search engines are of course attracted to unique content in their own right, therefore using constantly updated and relevant content has the potential to offer a double-ended benefit as part of an overall SEO campaign. Of course, the alternative of ‘artificial’ backlinks are still able to benefit the SEO campaign, though offer considerably less than their natural counterparts.
One of the main reasons that artificial backlinks thought of by many in a lesser light comes by way of the fact that high quality examples are incredibly difficult to come by. First and foremost, determining exactly which sites and directories will result in search engine favour can be something of an epic task in its own right, which then of course leaves the matter of constructing the ideal SEO-friendly texts in line with both quality requirements and those of the selected directory.
Not impossible as part of a professionally implemented SEO campaign, though likely less than viable or any amateur.
Writing unique and high quality website content on the other hand is essentially something of a ‘one-time- endeavour which subsequently works around the clock, gathering favour with both readers and search engines across the board.