What the web will look like in 2017?

As a Portsmouth web design and marketing company, we’re always looking ahead to try to spot how the web will change so we can protect our customers from storm surges and help them ride the biggest waves. Just for fun, here are a few of our predictions for 2017.

Your website will move

Video backgrounds and cinemagraphs are popping up all over the web and grabbing everyone’s attention. Web design professionals will have their work cut out to ensure that moving images are clean, slick, well presented and don’t use up an annoying amount of mobile data. Cinemagraphs, where most of the image is static with only a small part being a video, are a great new compromise. From eye-catching ads to beautiful blogs, you’ll see movement everywhere in 2017.

Your customers will browse on their phones

In 2015, Ofcom announced that smartphones were the most popular device for accessing the internet, and companies large and small have been scrambling to catch up ever since. Trends and technologies, such as responsive design and mobile-first web design, are helping businesses make a splash but we still meet all too many people who expect their customers to be sitting behind a desk.

Your pop-up ads make cost more than they make

In 2016, Google announced that they planned to penalise sites using invasive pop-up ads by dropping them lower in the search rankings. From the search algorithm’s perspective, it doesn’t matter whether you’re advertising a casino, your own newsletter or showing an emergency weather warning for Portsmouth. Pop-up ads are widely regarded as annoying and web designers and business owners will have to come up with new ways to fill the void.

You’ll know where your customers are

One major up side to the shift to mobile is that phones provide more data than desktop apps, letting savvy web designers personalise each site visit. Location sensitive apps are on the rise and will continue to be important in 2017. How you choose to use location and other contextual information will be up to you. We’re heading to a future where your phone might know you’re in Portsmouth and it’s lunch time, and buzz with a discount offer for the sandwich shop you just walked past.

Your visitor will expect to interact with your webpage

Interactivity is everywhere, from touch screen maps in airports to adverts that cough when they sense cigarette smoke. Visitors will increasingly expect to be able to interact with your webpage and thanks to some handy background tech, you’ll be able to provide the web apps and neat features to keep their attention. JavaScript, one of the foundations of many webpages, has advanced interactivity in web design by leaps and bounds thanks to Angular and React.

Your webpage will get tactile

As smartphones, tablets and touch screen computers grow in popularity, webpages increasingly need to be touch-sensitive. Your customers and potential customers will expect to be able to easily navigate your site with a swipe, a tab and a pinch so you’d better be ready. While on-phone browsers provide built-in touchscreen tools, savvy web designers are offering customers more.

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