They needed a qr code created for they exhibition that will be traveling around the uk.
However, they also needed to be able to track the visitors to their website that used the qr code, they more involved than just creating a simple qr code.
We were able to embed tracking codes into the QR code and website that enables them to see exactly what visitors have used the code and see what the ROI is on their printed material (that one of our partner agencies have created) that the code has been placed.
It will be interesting to see the clicks that they get.
Also: we secretly love the Science Museum ! :-)