1. Overall, the company now achieves an increase in leads and online sales month to month. +300%
2. Increase in average monthly website visitors +45%
3. Increase in online sales +62%

Client South Coast Cycling

Year 2018

Role Magento Web Design & Development, Support

Website www.southcoastcycling.com

 

The client:

South Coast Cycling are an up-and-coming bike store specialising in selling high-end Pinarello road bikes.

 

The task

South Coast Cycling approached us to help them develop a new e-commerce website to showcase their business.

Their current site was difficult to use and wasn’t generating them any online sales or enquiries.

They were looking to get a sleek professional website to showcase the personal, professional service they offer.

South Coast Cycling needed specialist web development insight to help create a platform for them to improve their lead generation, increase online sales and make the end user experience on the website more functional.

What we did

With the main goals of generating regular enquiries and online sales, we set out to create a simple and logical website that would make it easy for visitors to find the right products and pricing, in order to make a buying or contact decision.

With the branding, we reviewed all local and nationwide competitors to create an original and modern look that would stand out from all other companies in this marketplace.

South Coast Cycling specified that they wanted a minimalist and simple-to-navigate site. Our brand specialist created a clean, simple and contemporary brand identity, which would then inform the aesthetic of the website.

From the brief, our web team developed what is now the South Coast Cycling website, featuring blocked elements and minimal, necessary amounts of text, allowing the images and ease of use to guide the user to the shop and ultimately towards a purchase of a Pinarello bike.

The shop itself required a comprehensive and robust e-commerce system, featuring all the usual e-commerce facilities, including discounts, bundled products, secure checkout, and some custom elements, which we developed, such as the ability to put any products on auction for a set period.

Services used:

  • Audit & Analysis
  • Web Design & Development
  • Magento 2.0 Web Development
  • Inbound Marketing Strategy
  • Search Engine Optimisation

The result

Following the launch of South Coast Cycling’s new website and subsequent inbound marketing strategy, the business has seen an increase each month in new enquiries who had previously never interacted with the brand. Other key results included:

1. Overall, the company now achieves an increase in leads and online sales month to month. +300%

2. Increase in average monthly website visitors +45%

3. Increase in online sales +62%

Interested in our web design services in Southampton, Portsmouth and Bournemouth? Contact us today!