Alex Thomson Racing


Who are Alex Thomson Racing?

Alex Thomson Racing is the Race Support Team for British Skipper Alex Thomson. Thomson is a major talent in international yacht racing competing in the high speed IMOCA 60 class. HUGO BOSS have sponsored Alex since 2003 and boasts a 12 year long partnership, one of the longest in the world of sailing.

What was required?

Alex Thomson Racing required us to create a custom website design with the aim to highlight and educate visitors about the Racing Team. With the focus of the site needing to be on Alex himself and the boat, the design and functionality of this site was to revolve around large captivating images.

What did we do?

This project required us to put imagery at the forefront of the requirements which not only led design, but also functionality.

  • Created a bespoke custom website design that reflected the company’s existing branding, style and character
  • Built within a CMS for ease of use for Alex Thompson Racing staff to maintain
  • Ensured the site works seamlessly across varying devices and browsers, while also taking in to consideration the world wide target audience
  • Embedded a Race Tracking Map to allow visitors to track all races as they happen
  • Created a password protected area of the website designed to be used by PR and media members only for image downloading, that is controlled by the ATR staff

The boxChilli verdict

We’re over the moon with the execution of this project (it’s a personal favourite of a few of the guys here!) and look forward to being taken around the world when watching Alex and the team on their next race via the tracker.

Visit the Website


  • Web Design
  • Custom Functionality
  • Support

Want a unique website that will show off your business? Look no more.

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