Remarketing campaigns need to have a clear focus, and they need to offer visitors an additional incentive to buy. Getting the offer right is the critical part of the campaign, and one that many business owners struggle with. Adverts can be plain text, with images or even animated, depending on the ad network you’re using. It’s possible to re-use adverts made for other markets, but a few tweaks are advised.
Once the ad has been created, the conditions for remarketing need to be set up using the ad network’s software. At BoxChilli, we’ve studied successful remarketing campaigns, and it’s clear that not all visitors are equally likely targets. To improve value for money for our customers, we use pay per click (rather than pay per view) ad slots; target appropriate demographics; and monitor each campaign carefully, enhancing it as we go.