Tracking often fails when a customer changes medium. If they write you a letter after seeing a web ad or send you a text, your analytic software can’t keep up. New developments, however, make it possible for BoxChilli to track calls inspired by PPC ads.
First, we install specialised tracking software on your website. This is similar to analytic software you already have (or should have – if you don’t, talk to us today as its essential for your business to know which pages are effective and which aren’t).
The software looks out for visitors arriving from specific links. These are typically the PPC ads whose effectiveness we’re trying to measure but could include other sources, such as a social media page or an article on a third-party website, such as a local newspaper’s site.
These visitors see the usual webpage with one small change: your phone number is different. This number is automatically and instantly rerouted to your direct line, so neither you nor the customer notices any difference. However, the data is recorded and you can track the conversion rate and ROI for your ad campaign.