Google AdWords PPC

Getting started with Google AdWords pay per click advertising

Online ad networks can be baffling

At BoxChilli, we’ve made an extensive study of the costs and benefits of different options in order to best position our clients, getting the highest return on investment (ROI) we can for a pay per click (PPC) ad campaign. Naturally, as Google is the world’s most-used search engine, we’ve got an in-depth knowledge of their products, including their advertising tools.

Getting started with Google AdWords PPC advertising doesn’t have to be stressful or expensive. This channel is a very effective tool for many of our clients, so we’ve taken to offering it as standard. Here are 3 key benefits:

  • 1. Only pay for successful ads

    Unlike traditional advertisements, PPC (pay per click) ads don’t charge you per week or month, or per view. PPC schemes only charge you for the advert if users actually click on the advert and visit your site.

    This was a transformative idea for the online ad industry, and made advertising much more cost effective, particularly for small businesses. It also encourages Google to improve their targeting and ad placement as they only get paid if you get a click. As an example, under the old ‘pay per view’ model, if a website showed your advert for nappies exclusively to people shopping for motorbikes, they’d get paid the same but your ROI would be low. With a PPC agreement, a miss-targeted ad would cost you much less.

  • 2. Easy to manage your costs

    Our marketing strategy makes it easy to manage your advertising costs as you can set a budget for your Google AdWords PPC spend, and automatically stick to it. Whether you’ve got a per-day budget for a permanent campaign of a few pounds or a total spend for a major launch in the tens of thousands, we can help you make the best use of your money.

  • 3. Ads are targeted to your market

    The backend software for Google AdWords makes targeting PPC ads simple. It’s obvious that an ad has to find the right customer to be successful. The demographic information in this channel makes it easy to narrow the search. The program can’t tell you what your demographic should be – but we can do the analysis and figure it out.

Ensure your business moves in the right direction. Call us on 02392822377 or click the button below.

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