Using analytic tools, we’re able to assess the return on investment (ROI) of display advertising in real time. A campaign can be monitored and edited mid-stream if it’s not proving effective or to take advantage of new information or a news-led trend. We can even create competing adverts and run them simultaneously to test whether a particular slogan or product name is working.
Of course, not all advertising effects are immediate, and at BoxChilli we aim to assess the all-round effect of a campaign. As an example, if you see a car adverts at the cinema you’re unlikely to abandon the film to go buy a sedan – but you might stop in at the dealership a month or two later. By monitoring webpage visitor statistics and other indicators, such as PPC call tracking, we’re able to see if the effects of a display ad are appearing unexpectedly.