With the AdWords campaign management tools, even a start-up can implement a sophisticated marketing strategy. The software makes it easy to select a demographic; run a time-limited campaign; set up trickle-ads that regularly feed traffic to your site; develop, run and analyse multiple campaigns; and much more
As an example, it’s very easy to experiment with Google AdWords. You can set up two or more different versions of an ad to run under a single campaign. But so what? Well, a skilled marketing professional can use this tool to learn how to make your ads more compelling; to reach out to different demographics or to do market research at low cost, perhaps to select a new brand name.