In House SEO For Your Small Business in Hampshire
How did you find this article? It’s likely you used a search engine, which either took you straight to this page or to our home page. Where you fall on search engine results and what your website looks like when a customer clicks through can have a significant impact on your bottom line.
As a small business, handling website layout and SEO (search engine optimization) can seem daunting. boxChilli Digital is a professional SEO & web design agency and a growing, locally-owned (Portsmouth, Hampshire) and run small business, so we’ve brought together a few of our top tips to help other rising stars improve their online presence.
Explore your analytics
Before you make changes, find out what’s working – and what isn’t. The analytics on your website will tell you which search engines and which search terms bring people to your site, and which pages they visit, so you can improve those areas. Sales records will tell you what people buy, so you can see if there are products you should be advertising more. This is particularly important if you’re using pay-per-click advertising. Are the sales generated worth more than the cost of the ads?
Target your energies
You can’t change everything at once, and if you did you wouldn’t know what was working. Focus your energies on areas that are already rewarding you, such as a growing Facebook following or a hot product. In SEO terms, this means focusing on a few keywords that have real value to your business, rather than trying to hit every target.
Make it easy for the customer
We’ve done lots of work on how to build the best website, but ultimately it comes down to this: make it easy to use. It’s particularly important to keep the path from selection to purchase short as every time your customers have to click onto a new page, some of them won’t bother.
Find out how much expert help costs
In many cases, getting an expert on board is much more affordable than you think. It’s usually also much quicker and more effective than doing it yourself. As an example, we regularly work with product and location photographers, who charge affordable day rates and can create dozens of stunning images for that price. Much simpler than learning about lighting and exposure ourselves.
Test it all thoroughly
Expert web developers do this at every step, and you should to. Every time you make a change to your website, test is as though you were a customer. Try it logged in and logged out, and work through a transaction from end to end. Ask a friend to check it on a separate computer, too. The same goes for SEO: if you’ve made a change, don’t forget to check the analytics report.
If you are a small business based in Portsmouth, Hampshire or elsewhere and would like to find out more how we can help you with social media & digital marketing visit our pages or to find more about our web design and digital marketing team or view our portfolio