Google are notorious for changing things to stay fresh and one step ahead. Aside from the continuous updates of their algorithm they also release updates for their own products frequently cementing their position as the market leaders in their field.
At boxChilli we keep up to date with the latest developments, so that we can ensure we are getting the best out of all that is available to us in order to give our clients the best results. Today Matt has been busy working with Google+ Local to optimise client’s pages, as part of their search marketing campaigns.
Google+ Local is the latest incarnation of google places. It is designed to make it easier for businesses to be found by potential customers. It lets users find and share places and leave recommendations using Zagat’s 30 point scoring system to give a detailed account of your experience. G+ local gives users recommendations based on circles, past reviews and location. This is a great way for users to get truly personalised results.