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To Blog or not to blog, that is the Question!

by Matt Atkinson on October 10, 2014 , No comments

To Blog or not to blog, that is the Question!

Many people ask themselves, why blog, what’s the purpose? This reaction is based primarily upon the time and commitment it takes to maintain a blogging platform. Some make money directly from blogging and therein lies their motivation. For the majority of us, however, it isn’t a driving factor and therefore allows a more ‘personal’ approach to blogging; this freedom allows people to base their content upon simply helping and advising people! In either case a strong motivation must be found to maintain the constant flow of content needed to both initially attract readers and to keep them coming back!

Here are 5 reasons behind peoples decision to blog!

1/ Help Others!
Creating blog content that targets solving common problems associated with a particular niche reflect noble intentions. These type of platforms normally do well in attracting a large and loyal following and can also be quite effective if you intend to make money blogging. You must have a genuine interest in what you write about however since earning an income will take time and your interest will serve to keep you plugging away!

2/ Share your Experience
Sharing you own experiences serves multiple functions; people can learn and/or be entertained by what you share. If you happen to have a good amount of experience to share than this type of blogging could be relatively easy for you to maintain!

3/ Self Gratification
Sharing an interest or personal passion with like minded people is both an enjoyable and self gratifying experience! Much like having a lot of experience to share, if you are passionate about what you base your blog content on, this content will likely be easy and even a joy to maintain. Visitor will also be quite appreciative of the quality of your posts making them even more loyal!

4/ Offer Insight
Insights and/or opinions are an intriguing way to engage readers since if ‘shared’ correctly, it will be thought provoking. Nothing gets people more involved then stirring their interest by offering them a perspective they have not considered before. Helping them to ‘stretch’ their thinking is an invigorating and often enjoyable experience, especially when it focuses on subject matter that holds their interest!

5/ Motivate People
Some people are simply ‘naturals’ at finding the best in others and making others realise their own potential, are you one of them? Having a blogging platform that ‘picks people up’ and gets them motivated is one of the most popular type of sites. In most cases folks will find not only motivation but will also experience a renewed sense of self esteem making them feel better about themselves and their decisions. In turn the motivator also experiences an uplifting feeling due to their ability to make those around them feel more confident and capable.

In most cases the people who ask, “why blog???” do not usually possess the commitment to maintain the communication. This is not a negative but rather a hard reality; it does take time and commitment to consistently create blog content people find interesting.

These are 5 of the most common and powerful motivations successful bloggers use to help them maintain their site! Do you feel motivated enough?

if you like to find out more how we can help you with social media & digital marketing – visit our pages or to find more about our web design and digital marketing team

Matt Atkinson – Operations Director – boxChilli Digital Marketing Agency Portsmouth

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