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The Power of Colour
“What’s your favourite colour?” In childhood, this is a frequently asked ice-breaker to which I would always confidently reply blue. Isn’t it interesting how we human beings are drawn to particular colours and often think of them as...
Why You Should Never Use a Website Builder
If you have a product or service which you want to advertise, getting yourself a website has a host of benefits. A website helps to build credibility, which is especially important if you are a new brand. Information and access to your busi...
Website spring clean
The sun is shining, the flowers are in bloom and the clocks will spring forward at the end of the month. We all know this time of year is a great opportunity to do a little spring cleaning, so why not take this opportunity to refresh and re...
Working from home – How to do it effectively
Like so many other people in the world right now, our team at boxChilli are currently working remotely. In order to stay safe, we packed up our computers and created a virtual office space in our homes. We've all settled down into the new n...
Why Digital Marketing is crucial right now
With everything going on in the world, it is an uncertain time for everyone. As we all become accustomed to the "new normal," finding ways to adapt to the situation is vital. Businesses are closed, shops are shut and many of us working from...
COVID-19: Google Ad Credits – What you need to know
What are Google Ad Credits? Google Ads has created a credit scheme to alleviate some of the costs for small and medium-sized businesses (SMEs) whilst we all tackle the challenges going on in the world right now. Google is offering these bu...
Pros and cons of “off-the-shelf” eCommerce platforms
When getting a new eCommerce website or revamping your current eCommerce site, you will need to consider the type of eCommerce platform you will use. You can get an "off-the-shelf" one or you can opt to have one developed for you. Both opti...
Benefits of Google Optimize for your website
Google Optimize is a fantastic tool for testing ways to improve your website and gain more conversions from your customers. Find out more about the tool and how it can help your website and business. What is Google Optimize? Google Optimi...
January 23rd 2020 Featured Snippet Update
Coming off the heels of the Google Core Update, is the update to the featured snippets. The featured snippets themselves haven't really changed but what is below them has. Traditionally, there would be a second link for the same page somewh...
What is smart bidding and how can I use it within my business?
Google Ads' Smart Bidding is a popular topic of conversation in the world of advertising, particularly Pay Per Click advertising - and for good reason. More and more processes these days are becoming automated or are using machine learning ...
What you need to know about the January 2020 Core Google Update
Core Updates are often accompanied by a flurry of activity but it is always important to know what they are and what to do after them so that you avoid taking the wrong actions. Below we discuss Core Updates and what they could mean for you...
Brighton SEO Keynote Speaker 2020
What and when is Brighton SEO? Brighton SEO is a fantastic conference held in, you guessed it, Brighton. It's a great chance for SEO specialists, digital marketers and other industry workers to improve their skills. The conference is an op...