As businesses are quickly moving their operations online, digital brochures are becoming a cost effective means of advertising products and services. A digital brochure should be an excellent representation of your company and creating a professional looking brochure is key to drawing in your customers. Here are some tips to create a perfect digital marketing tool.
You know the saying “A picture is worth a thousand words”, and high resolution images will enhance the professional feel with your brochure. Select images that you feel reflect your business, use Photoshop to improve the quality, or hire a professional photographer to take them.
Research your target audience
Know who you’re aiming your brochure at, develop it from a readers point of view. Avoid being too salesy and cater the brochure so it can answer your customers questions. Write down what questions your potential customer might have about your product and how you could answer them.
Content is king
Like the images, the content is just as important. It should contain eye catching facts and concise product information that will motivate your customer to purchase or find out more information. Use readable font and organise selling points within the content. This will ensure that they are seen by the customer.
Be specific with your designer
Explain to your designer what it is you want, send them all the image material and content to work with. Nothing is worse than having a product that you didn’t ask for and a designer who has no idea what to produce. Communication is important when it comes to designing, if you don’t know what it is you would like, the designer will also be left in the dark.
Get it seen!
Social Media and email campaigns are your ally. It’s no use creating an amazing digital brochure if it’s not going to get seen. You can implement a digital brochure in an effective email campaign and send it out to your target audience.
Creating digital brochures is one of the many services we provide. Contact us at boxChilli today to find out more.