It seems like everyone has a blog these days, and at boxChilli we think that’s a great thing. Blogs are simple, cheap and easy to create and maintain. They’re a key part of an effective digital marketing strategy, making your company website look current, authoritative and professional. And as they’re so cheap and easy to run, you’ll get a great return on investment.
1. Share new products, great deals and other news
Keep customers, colleagues and associates up-to-date with your latest news. A blog post can be more complex and detailed than a tweet or Facebook post. It also makes your social media simpler, as you can just post a headline and a link on other sites.
2. Show your stuff
A blog is a really simple way to show the world what makes your company tick. While bragging about your successes is one part of corporate blogging, you can also cover charity days, company events, what’s going on at the office, hiring and more. It will give both clients and job seekers a clearer idea of what your company is like.
3. Create a portfolio
Not just for artists! Every company should have a portfolio that clients and potential clients can view to see if they like your work. Posts can be as simple as mentioning you’ve signed a new client, or as detailed as you like. Even in industries where client anonymity is important, samples can be very persuasive.
4. Demonstrate industry knowledge
Sharing your expertise online is a great digital marketing tool. It can improve SEO, draw customers to your site, and improve customer satisfaction. Particularly in niche markets, it can be hard to find clear answers to entry-level questions online. By providing these answers, you’re doing a real service.
5. Talk to your customers
Answering customer questions and comments on your blog means that others with the same query will find your blog, your website, and get their answer without having to contact you. There’s no reason why a new post in your FAQ section can’t appear on your blog, too.
6. It’s digital marketing gold dust
Blog posts provide value for a long time. People still link to and read posts published 5, 10 or even 15 years ago, if the information is sound. This is great for SEO and link building, as posts can continue to draw readers long after you’ve forgotten about them.
7. It’s really easy
Creating and maintaining a blog is really simple, but we recognise that many business owners have other priorities. At BoxChilli, we can not only provide an easy-to-use blogging platform and host the software, but we can also have professional copywriters update it for you on a regular basis. So starting a company blog could be as easy as picking up the phone and giving us a call!