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Facebook Advertising

by Matt Atkinson on August 23, 2010 , No comments

Facebook has arrived as a favourite bookmark on the majority of the worlds computers. With over 175,000,000 active users online Facebook is a very heavily used website – now one of the top 5 in the world and receiving 3 billion minutes worth of browsing per day worldwide.

As anyone would expect, Facebook have developed a revenue generator for their efforts in the form of pay per click and pay per impression advertising. What many don’t quite realise yet is just how powerful the medium of facebook ads is. With customer profiling at a previously unseen level you can now specify down to any combination of the following criteria:

* Location (world wide)
* Age range
* Job Title
* Interests
* Themes and groups (such as Formula 1 fans, Arctic Monkeys fans, etc)
* Sexual Orientation
* Gender
* Marital / Relationship status
* Keyword specific that may be mentioned within their profile.

As you can imagine you can achieve incredible levels of accuracy on who you target and with traffic levels second to none. The difference with Facebook advertising is that you’re putting your companies presence infront of people who might not have actually thought about your product before instead of relying on search engines to generate you traffic from people who are specifically looking for your product or service.

Facebook ads offers two different ways of working – pay per click and pay per impression. Pay per click ranges from just 0.04$ per click through to your website right through to as much as you are willing to spend (the more specific you get the cheaper the rate although the more you spend the more chance your ad has of being displayed over other competitors) or $0.10 per 1,000 page impressions which means your advert will be displayed on upto 1,000 peoples screens for just $0.10 (minimum spend of $1/day).

What other medium offers you upto 300,000 page impressions per month of your advert from just £15/month?

Here at boxChilli media we are professionals in digital marketing and well equipped to ensure we target the right content at the right demographic and will happily work with you to include some Facebook advertising into your comprehensive online marketing strategy with us.

If you would like to discuss facebook advertising or would like to know how we can help your business call us on 0845 388 1478

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