Google for the first time is providing a window into real-time web traffic with Google Analytics Real-Time.

Real-Time reports are available in the new version of Google Analytics, and administrators with Analytics accounts will get Real-Time reports. Google turned the new feature on Thursday for “a number of you,” John Jersin, product manager at Google Analytics wrote on the Google Analytics blog.

For users trying to gauge how a campaign or post is performing, Real-Time will track the immediate impact to site traffic. If a user posts something and then tweets about it, for instance, Real-Time will track when traffic from the tweet stops driving visits.

Google isn’t the first company to offer such data. Woopra, Chartbeat and a number of other tools also provide data in real time. But unlike some of those, Google’s will be free.

Speaking of which, Google also rolled out Google Analytics Premium, the first paid Google Analytics product. Perks for the service include extra processing power, advanced analysis and 24/7 support for $150,000 a year.

Anders Bohea

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